Feminine hygiene products provide effective solutions for
maintaining women's intimate hygiene and offer convenience during menstrual
cycles. Sanitary pads, tampons, panty liners, and menstrual cups are commonly
used feminine hygiene products that efficiently absorb menstrual blood flow.
The growing awareness about women's hygiene and health and availability of
innovative product varieties catering to different needs have accelerated the
demand for these products. Factors such as changing lifestyles and rising
incomes have further contributed to the increased spending on intimate
healthcare needs of women. The global Feminine Hygiene Products Market is
estimated to be valued at US$ 41.71 Bn in 2024 and is expected to exhibit a CAGR of 23.% over the forecast period
2024 to 2031, as highlighted in a new report published by Coherent Market
Insights.
Market key trends:
One of the key trends driving the growth in the feminine hygiene products
market is the rising awareness about women hygiene. Various government and
non-government organizations are undertaking initiatives to educate women in
rural areas about appropriate feminine hygiene practices. They are promoting
the use of sanitary pads and educating about the health hazards of using
unhygienic absorbents like cloth or leaves during menstruation. This is
increasing the acceptance and adoption of feminine hygiene products in rural
regions. Manufacturers are also launching affordable products targeted towards
women in developing nations to increase penetration in untapped markets. The growing
emphasis on women hygiene and wellbeing globally is expected to continue
propelling the market for feminine hygiene products over the forecast period.
Segment
Analysis
The global
feminine hygiene products market is dominated by the sanitary napkins sub-segment.
Women find sanitary napkins to be more comfortable and convenient to use as
compared to tampons. Sanitary napkins are also more affordable and suitable for
women in developing regions. Thus, the sanitary napkins sub-segment accounts
for over 60% of the total feminine hygiene products market share.
Key Takeaways
Regional
analysis:
The Asia Pacific region is expected to grow at the fastest
rate during the forecast period. China and India have a large female population
and increasing awareness about feminine hygiene. These countries are witnessing
rising disposable incomes which has increased spending on hygiene products.
Additionally, local manufacturers are offering low-cost sanitary napkins which
is boosting market growth in the region.
Key players
operating in the feminine hygiene products market are Cisco
Systems Inc., Extreme Networks Inc., Juniper Networks Inc., VMware Inc.,
SaltStack Inc., BMC Software Inc., Hewlett Packard Enterprise Development LP,
Nuage Networks (Nokia Networks), IBM Corporation, AppViewX Inc., Micro Focus
International PLC, Fujitsu Limited, Arista Network Inc., SolarWinds Inc., and
Network Automation Inc.
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