Cold pressed juices are witnessing tremendous popularity
owing to their numerous health benefits. Cold pressing allows juices to retain
their nutritional value by crushing and squeezing fruits and vegetables at low
temperatures, thus preserving vitamins, minerals, antioxidants, and enzymes.
Cold pressed juices act as a natural and healthy energy booster and also aid in
weight management, detoxification and improving skin, hair and digestive
health. The growing awareness about the importance of maintaining a healthy
lifestyle and diet along with the rising incidences of lifestyle diseases is
driving demand for cold pressed juices. The global Cold Pressed Juice Market is
estimated to be valued at US$ 2.5 billion in 2023 and is expected to exhibit a CAGR of 4.1% over the forecast period
2023.
Market Key Trends:
The rising trend of adopting healthy beverage options is one of the major
factors fueling the growth of the cold pressed juice market.Cold pressed juices
contain no added sugars or preservatives and are naturally high in vitamins,
minerals and antioxidants. This makes them a much healthier substitute to
carbonated drinks and fruit juices processed with heat. The growing health and
wellness trend among consumers has increased the consumption of cold pressed
juices as they offer more nutrition in comparison to other beverage options.
Manufacturers are launching cold pressed juices in various exotic fruit flavors
besides regular offerings to expand their consumer base and appeal to the
evolving taste preferences of the health conscious population.
Segment
Analysis
The global
cold pressed juice market can be segmented into fruits and vegetables. Among
these, the fruits segment holds the largest market share as these juices
contain various nutrients and antioxidants derived from fruits. The high
content of vitamins, minerals and antioxidants in cold pressed fruit juices is
the major factor that makes this segment the dominating segment.
Key Takeaways
Regional analysis: The North American region dominates the
cold pressed juice market currently due to growing health consciousness among
consumers. However, the Asia Pacific region is expected to grow at the highest
CAGR during the forecast period owing to rising disposable incomes, growing
millennial population and their increasing preference for healthy beverages in
countries like India and China.
Key players operating in the cold pressed juice market are
Suja Life, LLC, PepsiCo Inc., Raw Pressery, Dr Pepper Snapple Group, Juicero,
Inc. and Bolthouse Farms. Major players are investing in new product launches
with innovative flavors and added nutrients to increase their market share.
They are also focusing on aggressive marketing strategies to raise awareness
regarding the health benefits of cold pressed juices.
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