Cold Pressed Juice Market Growth Accelerated By Increased Health Consciousness

 
Cold Pressed Juice Market 

Cold pressed juices are witnessing tremendous popularity owing to their numerous health benefits. Cold pressing allows juices to retain their nutritional value by crushing and squeezing fruits and vegetables at low temperatures, thus preserving vitamins, minerals, antioxidants, and enzymes. Cold pressed juices act as a natural and healthy energy booster and also aid in weight management, detoxification and improving skin, hair and digestive health. The growing awareness about the importance of maintaining a healthy lifestyle and diet along with the rising incidences of lifestyle diseases is driving demand for cold pressed juices. The global Cold Pressed Juice Market is estimated to be valued at US$ 2.5 billion in 2023 and is expected to exhibit a CAGR of 4.1% over the forecast period 2023.

Market Key Trends:

The rising trend of adopting healthy beverage options is one of the major factors fueling the growth of the cold pressed juice market.Cold pressed juices contain no added sugars or preservatives and are naturally high in vitamins, minerals and antioxidants. This makes them a much healthier substitute to carbonated drinks and fruit juices processed with heat. The growing health and wellness trend among consumers has increased the consumption of cold pressed juices as they offer more nutrition in comparison to other beverage options. Manufacturers are launching cold pressed juices in various exotic fruit flavors besides regular offerings to expand their consumer base and appeal to the evolving taste preferences of the health conscious population.

Segment Analysis
The global cold pressed juice market can be segmented into fruits and vegetables. Among these, the fruits segment holds the largest market share as these juices contain various nutrients and antioxidants derived from fruits. The high content of vitamins, minerals and antioxidants in cold pressed fruit juices is the major factor that makes this segment the dominating segment.

Key Takeaways
The global cold pressed juice market demand is expected to witness high growth.

Regional analysis: The North American region dominates the cold pressed juice market currently due to growing health consciousness among consumers. However, the Asia Pacific region is expected to grow at the highest CAGR during the forecast period owing to rising disposable incomes, growing millennial population and their increasing preference for healthy beverages in countries like India and China.

Key players operating in the cold pressed juice market are Suja Life, LLC, PepsiCo Inc., Raw Pressery, Dr Pepper Snapple Group, Juicero, Inc. and Bolthouse Farms. Major players are investing in new product launches with innovative flavors and added nutrients to increase their market share. They are also focusing on aggressive marketing strategies to raise awareness regarding the health benefits of cold pressed juices.

Get more insights on this topic: https://www.newswirestats.com/cold-pressed-juice-market-industry-insights-trends-cold-pressed-juice-market/

 

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