The Global Europe Tissue And Hygiene Paper Market Growth Accelerated By High Demand For Sustainable Hygiene Products
Europe tissue and hygiene paper market |
The Europe tissue and hygiene paper market manufactures
products such as toilet paper, kitchen towels, facial tissues, handkerchiefs,
napkins, baby wipes and adult incontinence products that are made from virgin
pulp or recycled materials. These hygiene products are essential for daily use
and maintaining proper hygiene standards.
The global Europe tissue and hygiene paper Market is
estimated to be valued at US$ 52.2 Bn in 2023 and is expected to exhibit a CAGR of 1.6% over the forecast period
2023 to 2030, as highlighted in a new report published by Coherent Market
Insights.
Market key trends:
The growing demand for sustainable hygiene products is driving the Europe
tissue and hygiene paper market forward. Consumers are increasingly looking for
environment-friendly alternatives made from recycled pulp. Major companies have
responded by offering natural and organic product lines made from recycled
materials. For instance, Kimberly-Clark's Cottonelle brand toilet paper
contains 100% recycled material. This shift towards sustainable options is
expected to boost the recycled fiber segment in the Europe tissue and hygiene
paper market during the forecast period. strict environmental regulations
regarding deforestation and water usage are also compelling manufacturers to
rely more on recycled fibers and adopt greener manufacturing practices.
Segment
Analysis
The Europe
tissue and hygiene paper market is dominated by the toilet paper segment which
holds around 35% share of the total market. This is because toilet paper is a
basic necessity and has widespread applications across households and
commercial establishments like offices, malls and public toilets. The baby
diaper segment is another prominent sub-segment owing to the growing children
population and rising awareness about hygiene.
Key Takeaways
The global Europe
tissue and hygiene paper market demand is expected to witness high growth
during the forecast period of 2023 to 2030.
Germany dominates the European market and accounted for over
25% share of the total Europe tissue and hygiene paper market in 2023. This is
due to rising awareness about personal hygiene and increasing purchasing power
of consumers in Germany.
Key players operating in the Europe tissue and hygiene paper
market are Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding
SE, Metsa Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB,
Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA,
Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock
Technologies NV.
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