The Global Europe Maternity Wear Market Growth Accelerated By Rising Population And Fertility Rates

 

Europe Maternity Wear Market 

Europe maternity wear specially designed clothes for expectant mothers. These clothes provide comfort during pregnancy and postpartum period by accommodating changes in body shape and size. Maternity wear consists of various clothing products such as dresses, tops, pants, skirts, and innerwear that are easy to wear and affordable. Increasing consumer awareness about benefits associated with maternity clothes such as convenience, style, and enhanced comfort during pregnancy is propelling the Europe maternity wear market.

The global Europe maternity wear market is estimated to be valued at US$ 432 million in 2023 and is expected to exhibit a CAGR of 49% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The rising population and fertility rates across various European countries such as the UK, Germany, and France have been contributing to the market growth. According to Eurostat, the number of babies born in the EU increased by over 1 million between 2014 and 2018. Moreover, factors such as delayed pregnancies, growing dual-income households, and increasing number of first-time mothers continue to drive the demand for specialized clothing designed for pregnant women. Leading maternity wear brands have capitalized on these rising birth rates by innovating in fabrics, designs, and styles to suit the changing needs and preferences of expectant mothers. Their expanding product portfolios catering to different trimesters are attracting more customers and strengthening the Europe maternity wear market position.

Segment Analysis:

Europe Maternity Wear Market

The Europe maternity wear market is dominated by the top segment comprising maternity t-shirts, shirts and tanks which holds around 30% share of the total market. This segment is dominating as these products are comfortable to wear and can be styled in various ways. They can be dressed up or down easily making it a preferred choice among expectant mothers.

Key Takeaways:

The global Europe Maternity Wear Market demand is expected to witness high growth. The global Europe maternity wear market is estimated to be valued at US$ 432 million in 2023 and is expected to exhibit a CAGR of 49% over the forecast period 2023 to 2030.

Regional Analysis:

Germany accounts for the largest share in the Europe Maternity Wear Market. The country is expected to grow at a CAGR of 52% during the forecast period. This is attributed to increasing birth rates and rising disposable incomes in the country. Moreover, the presence of major domestic and international brands catering to maternity fashion has propelled the market growth.

Key Players:

The key players operating in the Europe Maternity Wear Market are BASF, Sika, Chembond Chemicals, GE Water and Process Technologies, Kurita Water Industries, Ion Exchange, Kemira, AkzoNobel, Solenis, Thermax, Accepta Advanced Environmental Technologies, Hubbard-Hall, Beckart Environmental, Ecolab.

Key players such as BASF, Sika and Chembond Chemicals are focusing on launching new products made from eco-friendly fabrics to cater to the rising demand from health conscious customers. They are also expanding their product portfolio with stylish yet comfortable wears to attract more customers.

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